Orient Blog

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Kenya Orient X-Mas: Naughty or Nice

We asked our staff if they'd been naughty or nice this year, and here are some of their stories.

Click HERE to view the video.

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Kenya Orient Mannequin Challenge

All work and no play....we all know the old adage! Our staff participated in the highly popularised "Mannequin Challenge" and it sure was a fun time filming them.

Watch it HERE!

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Perfect Wingman

A wingman in face value is the friend who helps you get something you want or need. Many people prefer the help of their wingman rather than chancing the process of getting something by doing it alone. A wingman therefore is something or someone who one can do without but when they are around, life becomes easier.

In this campaign we are comparing a car to your wingman. Therefore, making the car ‘The Perfect Wingman’. A car is the perfect wingman in that one can live without a car, a lo...

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The Great Love Affair

We came up with the Great Love Affair based on the love people have for their phones. We live in a world where our cell phones have become an extension of who we are. You can’t go anywhere without your phone, even the toilet! They have become an essential part of everyday life, replacing everything from our TV to our games console.

We decided to use this insight to create a campaign.

The Great Love affair will have more of a romantic flick sort of vybe (think of the Notebook). It...

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Always On Duty

We are calling the campaign ‘Always on Duty’ as this is what the Orient Commercial Insurance promises the policy takers. The target market is players in the Transport: Trucking industry. The industry involves intense transportation in terms of both work rate and carriage. Therefore, the promise to be ‘Always on Duty’ to our clients.

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