Orient Blog

The Great Love Affair

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We came up with the Great Love Affair based on the love people have for their phones. We live in a world where our cell phones have become an extension of who we are. You can’t go anywhere without your phone, even the toilet! They have become an essential part of everyday life, replacing everything from our TV to our games console.

We decided to use this insight to create a campaign.

The Great Love affair

will have more of a romantic flick sort of vybe (think of the Notebook). It describes the person’s journey of falling in love with their phone, finally getting that phone and things they do on a daily basis together. By getting people to think of the relationship they have with their phones, we will get them to realize how much they will miss their phones if anything ever happened to it and thus the need to insure

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